I am not remarkable for Apple

I met Kim Gehrig at my daughter's school fair: she gave Greta extra points (that she didn't deserve) so she could get that very desired (shitty) gift. Kim is like that: playful, fun, very clever, and, most remarkable, she truly cares for people. 

So when I finally got a call to work with Kim I was excited. And nervous. And full of responsability to portrait these exceptional humans the way that they deserve. With love, with humanity, but mainly allowing them to be themselves. 

We decided with Kim to play with punk touches, with crazy zooms here and there, to make it all more fun so we could match the incredible song. And to capture the choreography of legendary Ryan Heffington with the energy it deserved.

So here it is. Another big director said to me "one of those projects that stay in your reel for the rest of your life". Hope you enjoy it as much as we did making it.