Lacoste - The Run

Fredrik Bond is one of those guys that kills you with a smile. It is his gift, he has a truly honest smile full of love and desire to live every moment intensly. Fredrik doesn't fuck around. He jokes, he parties, he plays tennis, sings karaoke and shoots with the same intensity. And the same smile. 

I love shooting with Fredrik. It has taken a while to shoot together but now we make a good team, we push each other, we are open with our hearts and our minds. No bullshit. We make each other better and we cannot stop laughing. Shooting like that is a joy. It is what made me want to do this job, what keeps me wanting to do it for 25 more years if they allow me to.

And here is this fun Lacoste ad. Maya is an incredible actress with a face so photographable that I always wanted to be close with the camera. And Djokovic is a World Class man. I am a Nadal and Federer guy, but hands down to Djoko, what a player, what a pro. 

Anyway, so you can picture it all. An amazing director with a great lead and a star shooting in Buenos Aires and Greece with an superb crew. What a blessing to be alive doing this jobs! And getting paid for it!  Most of the days I love my job. And that smile of Fredrik is the joy of it all.